Having an effective business card isn’t as easy as listing your business and contact information on a small 3.5″ x 2″ card. Actually, there are many ways you can format your business card, several choices with regards to the information you include, and much more methods for you to make your business card be noticeable.
If you fail in any of these areas, though, you could potentially lose prospects, get your card tossed prior to making a connection, and hurt what you can do to network successfully.
Follow these seven business card rules to make certain your business card supports your brand and performs well for your business.
01 Include Only the Most Important Information
It’s attractive to cut back the font size and include every last bit of information you’ve on your business card. I’ve come across cards which include the staples (name, title, business name, phone, email, website), plus every social network profile, a sales hype, an extensive list of services and a bio. For those who have this much info on your card, you’re most definitely losing the recipient’s attention because of mass confusion.
You would like to include enough to raise a person’s eye of the receiver and make it unforgettable, without making their head spin. Bypass the kitchen sink, and maintain your business card simple by being selective about the information you contain.
02 Make Sure It Is Legible
Funky fonts are enjoyable, but there is certainly a time and a place for them, and your business card usually isn’t the right place. Ensure the fonts you utilize on your business card aren’t not big enough, too fancy, or altered in some way, making your card hard to read.
Do you wish to add some spice to your card? Enable your logo as the design element that contributes interest and keep the text simple and simple.
03 Avoid Full Coverage
With affordable business card printing, it is extremely present and has full-color text and designs on both sides of your business card. But, steer clear of the temptation to totally cover every white space on your card, unless essential.
No one is able for your receiver to make notes or jot down a memory trigger if you find no room to write, if you find a dark color on the entire surface, or when a high-gloss finish is used on both sides. For individuals who frequently use business cards for note-taking, your black, glossy card might not result in the cut for them.